Our Impression of Ilham by SoOud
The names chosen are the phonetic translation of Arab words: on every package you can discover their meaning in English and French. Every fragrance extols inner beauty: the bottles almost entirely lacquered – except for the central part where a strip of transparent glass appears – to remind us of the niqab veil, which leaves a glimpse only of the eyes of the person who wears it. The stopper with its half cut recalls the sloping lines of modern buildings in the Middle East, completing a masterful blend of traditions and contemporaneity. Ilham was launched in 2014.