Our Impression of Madison Avenue by Bond No 9

"At Bond No. 9, we’re not just perfumers—we’re innovators. We introduced the world’s first city-centric, New York-centric fragrance collection. We created the first civic-minded eau de parfum (our beloved, best-selling Scent of Peace). For spring 2016, when we’ll all need a fresh new wardrobe, we’re debuting the first-ever shopping scent." The scent itself is a fresh chypre, that citrusy-woody-mossy fragrance breed that’s long been favored by fashionistas, and which, like all chypres, has its own uniquely haunting couture signature. Its sparkling fruit top notes—crisp apple, orange-y bergamot, tangy, raisin-like blackberry—will automatically raise your energy level. Then come the heart notes: a bouquet of roses as rich as silk charmeuse; jasmine with the shimmer of shantung; and magnolia as smooth as satin. And last but hardly least, the base notes, with enough long-lasting sillage to get you through to late afternoon: earthy patchouli; that creamy-nutty-sugary pastry confection, praline; and ambroxan—contemporary ambergris that’s regarded as a prism through which a perfume’s other facets can shine.