Our Impression of Emporio Armani Diamonds by Giorgio Armani
The face and voice of the perfume is singer and actress Beyonce Knowles, to which this is not the first appearance in ads. Before this, she appeared in Pepsi (with Britney Spears, Pink and Enrique Iglesias in one, and J.Lo and David Beckham in another), L’Oreal, and Tommy Hilfiger's perfumes True Star and True Star Gold ads.
The video and ad are in black and white and Beyonce, together with the bend, sings (and dances, of course) the famous Diamonds are a Girl’s Best Friend, which before her sang Marilyn Monroe in "Gentlemen Prefer Blonds" and Nicole Kidman in musical "Moulin Rouge", in which it was shown as medley with Madonna's Material girl. In the Hilfiger's True Star ad Beyonce was singing the 1970s hit Wishing on a Star of Rose Royce. Emporio Armani Diamonds was launched in 2007.